This program was developed to improve the economic position and competitiveness of the Michigan Blueberry industry.  This shall be accomplished by supporting research, education, and promotion programs.  This program aims to keep Michigan’s blueberry industry on the cutting edge of new technology and implement new research that will keep Michigan Blueberry farmers economically viable in the world market. This program shall emphasize advancements in blueberry research, information delivery, and Michigan industry-wide collaboration.